About Us

About Us

Simple, Smart, Personal and Professional.

It’s our business to protect you and your family in life’s storms. Life and health can be brutal, and it’s a common risk we underestimate. A diagnosis of cancer, expensive medical treatment, loss of income to sickness or death of a partner can financially cripple your family and business.

So, it’s important to be aware of life’s health risks and plan to manage them, so you too can face life’s storms with certainty and not only survive but thrive.

Parable Financial Services Ltd are professional risk managers in the Bay of Plenty and will go to the market on your behalf to get the best benefits, terms and price all within your budget. Tools of the trade are Life, Trauma, Health Insurance, Income Protection, Business Partner Protection.

Big wave on papamoa beach

Our Team

Personal and Professional

Dean Peddle

Founder and Financial Advisor

dean@parablefinancial.co.nz / 027 662 4154

At the heart of Parable Financial is Dean Peddle, a local Bay of Plenty boy with a passion for trout fishing and helping people. Dean is a busy family man with 2 boys Liam (16) and Noah (13). They can be found most weekends fishing, camping with friends, attending Equippers – a progressive local church or just laying under his favourite Pohutukawa tree.

Dean is a faith based advisor and always puts his clients interests first. He has been in the insurance business for almost 12 years now and specialises in personal and business insurance. He has a B Comm (Canterbury), National Certificate in Financial Services Level 5, is a registered financial advisor (RFA) and long-time member of Financial Advice New Zealand (formerly the Professional Advisers Association). Locally he enjoys networking with successful local business people and helping clients survive lifes storms.

His previous experience includes 8 years as Sales and Training Manager for accounting software developer Accomplish CashManager, where he conducted software training for business people and accounting firms throughout New Zealand and Australia.

For honest insurance, advice send Dean an email to dean@parablefinancial.co.nz or give him a call on 027 662 4154

To view Dean’s Disclosure Statement click here.

Cherie Ladkin

Personal Assistant and Administrator


Cherie virtually runs the office side of the business. If you have any administration questions, need something updated or help with a claim she is the right person to talk with.

In her spare time, Cherie is an accomplished scuba diver and enjoys boating and diving trips as far north as Port Jackson, Coromandel with her husband.

For honest insurance advice send Cherie an email to support@parablefinancial.co.nz

Dean Peddle with Noah and Liam

Speak with our amazing team today!


What our Clients Say

We really appreciated coming to Parable Financial for our insurance advice. Dean is very personable to deal with and knowledgeable in insurance and financial advice. He is good at working with you to ascertain what amount of insurance you can afford and the level of risk you are prepared to carry. We came with some policies scattered on different sides of the world and the process that Dean helped step us through gave a clear path towards what we needed. He lead us through what to do and showed the benefits and surety we could get. It was clear we needed to make changes and his process was extremely helpful. As a result, we are now far better prepared should a personal disaster happen, and more important, that our children will be provided for should anything happen to us.Since we joined Parable Financial we have had a subsequent review to check we are still catering for our requirements and covering ourselves as our life stage changes. We would recommend Parable to review your insurance and financial needs, they will listen to your specific needs and help you prepare for your future.

– Wayne and Helen Troughton

Dean Peddle has been our insurance agent for a number of years and both Richard and I have been very impressed with the service and the extent of his knowledge and understanding of the insurance business. He represents a number of insurance companies which has meant we enjoy the benefit of having an in-depth and unbiased assessment of the options most suited to our needs. It is a breath of fresh air (in what is generally a hard-sell arena) to have an agent like Dean who willing to put in the time to inform us and help us with insurance matters often when there is nothing for him to gain. We feel this is the measure of the man. We particularly enjoy Dean’s manner and the way he goes that extra mile to look after our best interests and be our advocate if needed. We can’t recommend Dean highly enough.

– Susan and Richard Tustain

We’ve been using Parable Financial as our insurance advisor since our family moved to the Bay. We always received timely advice in a professional manner. The policies are tailored to our needs, affordable and effective. Thank you!

– Charlie Song, Associate, Manning Warner Browne Chartered Accountants.

Returning from abroad with a young family was the motivation to think about how to “future proof” our situation. Dean was approachable, informative and easy to relate to. He gave us options, which we were able to consider and then implement. There are no guarantees in life, but having our insurance policies with Parable Financial gives us greater peace of mind and an assurance that we are better prepared for the unforeseen.

– Scott and Jennifer Taylor Moore

Tauranga harbour

Life Life, Love Life, Get Life

Parable Financial Process

At Parable Financial, we have a process.

Keep it Simple. We try very hard to make what can be complex issues simple. Cutting through all the red tape and jargon to provide comprehensive advice saving you, your family and business time and money.

Keep it Smart. We have beautiful business systems. State of the art software that compares the best insurance companies so you get the best price and benefits. All our systems are cloud-based, so we are here for you wherever and whenever you need us, especially if it’s an insurance claim.

Keep it Personal. We believe friendly, good service still matters in business. If you are flat out at work or at home with a new baby we don’t mind coming to see you at work or at home. Or if it’s really urgent, let’s do business over skype or the phone. Many of my client’s and I are personal friends now and I hope we will be too.

Keep it Professional. We hold your most sacred issues of life with the highest of care and confidentially. We try to stay well ahead of the ever changing industry and regulatory environment and remain over qualified for what we do.

Keep it Price Competitive. Our pricing is equal or better value than anything you can find through an “online generic robo site”. Furthermore, we believe that this robo “limited advice” given on only one or two benefits is not in the customer’s best interest.

So, with Parable Financial you know you’re getting the best value insurance as well as the “Simple, Smart, Personal, Professional and Full Advice” that your family and business deserve.

Papamoa Beach Access

Experience our simple process today.


Call us for help with claims

Its never an easy time if you need to make a claim for yourself or a loved one. We are here to help walk you through the claims process and we know the next steps. Its a good thing to have specific evidence such as proof of injury, illness, or death related to your claim as a starting point.

Get in touch with us to begin your claims process.